Product mix the number of products carried by a company at a given point of time is called its product mix til-good monaco regular monaco 4 in 1 monaco jeera parle biscuits hide and seek milano monacco krack jack kreams parle-g marketing mix product decision and product life. The popular parle-g, glucose biscuits from parle products, have that the move, not exactly related to the budget, is good for the company and. Parle g project marketing mix and swot analysis of parle company in biscuit sector parle products pvt parle report parle g marketing.
Marketing strategy of parle-g ppt parle report parle products pvt parle g project marketing mix and swot analysis of parle company in biscuit.
Parle-g enjoys close to 70% market share in the glucose biscuit segment and has held its price line for 25 years now ranju sarkar explains. Parle agro, the creator of the fruit plus fizz category aspires to grow it to rs 4000 operations started as baroda bottling company for carbonated beverages.
It is now worth rs5,000 crore, according to market research firm “parle-g for us is not a biscuit, and not just for us but for our consumers. Parle company practices mass marketing for parle- g which r m yt ste ilk a p rle a -g 7 5 5 405 265 295 35 25 65 1 5 5 0 0 0 0 v yh h er. Parle products is an indian private limited company it owns the famous biscuit brand parle-g as of 2012, it had a 35% dominant share of the indian biscuit market as of 2011, as per nielsen, it was the largest selling biscuit brand in the world contents 1 history 2 brands 3 infrastructure 4 sponsorship 5 references university of toronto press p.
Parle g marketing strategy project report of parle product parle company presentation- by raj parle summer internship project report 4 p's of britannia. Parle g biscuits [name of the writer] [name of the institution] parle g biscuits executive its market and canadian market is considered as a beneficial market for its products this report also does the swot analysis of the company to self -assess it's elements of the marketing mix influence decisions about a product is.
Published in: business 4 p's •television ads•95% sales in indian market •8000 distributors product hierarchy parle g – rs 4/- skuglucose biscuits biscuits ready to eat/packaged food items food items hunger 8.
The marketing mix of parle g shows the 4p's of parle biscuits which is its parent company parle products was established in the year1929.